Ply Gem Stone Joins HomeSphere
Partnership to expand brand in the residential construction industry

DENVER, CO, March 15, 2010 /24-7PressRelease/ -- Middleburg, Pennsylvania-based Ply Gem Stone(R) and Lakewood-based HomeSphere(R) announced today that they have entered into a joint agreement to offer stone veneer products to HomeSphere's network of builders, using HomeSphere's technology-leveraged services.

Ply Gem Stone joins more than 70 other manufacturers currently using HomeSphere's BRI Program to manage rebates for homebuilders and, in turn, grow their market share through increased homebuilder sales. In return, builders gain access to cost savings on Ply Gem's comprehensive line of stone veneer products for home and building interiors.

"The BRI partnership provides a powerful tool to further extend our national manufacturing and distribution network," said Kevin Riedy, Vice President of Sales for Ply Gem Stone. "This partnership allows builders to leverage their purchases while creating demand that is beneficial to us as a manufacturer."

BRI is a unique Web-based service serving the residential construction industry. Manufacturers use the BRI application to open up sales channels that include thousands of homebuilders and remodeling contractors, gaining inroads to new accounts and building recognition for their products and services. Builders, on the other hand, gain product knowledge and manage their cash-producing rebates, helping them to improve their bottom line.

Ply Gem Stone is the second brand of its parent company to join HomeSphere, after Ply Gem Windows who began using the platform in August 2009. Ply Gem Stone, a leading manufacturer of stone veneer for both interior and exterior applications, will soon have an additional tool for building brand awareness among remodeling contractors through HomeSphere's BestContractors platform.

"BRI is a powerful marketing tool," said Chris Toth, HomeSphere's Vice President of Sales. "Particularly during trying times for the residential building industry, our customers and clients build sales and marketing channels that position their brand solidly for the future."

Press Release Contact Information:

Tracy Aiello
HomeSphere
Publicist
487 Humboldt St.
Denver, CO
USA 80218
Voice: 720-989-3530
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