Waxing the City To Open New Salon In West Denver
Company Continues to Expand Luxury Business Despite Struggling Economy

DENVER, CO, December 02, 2010 /24-7PressRelease/ -- Waxing the City, a chain of salons devoted exclusively to the art of waxing, has announced that it will open the doors of its new salon in the Belmar shopping center in west Denver on December 1. The new salon is located at 7660-C W. Virginia Ave. Lakewood, CO, 80226.

The opening of the Belmar location is part of the company's strategic growth plan that includes the recent announcement of its intent to franchise operations, the remodeling of several of its studios, the opening of a studio in Dallas, and the launch of its own branded wax. All Waxing the City salons closely follow a stringent training curriculum and maintain the highest quality of standards.

"The new salon was built out of the necessity of our clients," said Robin Schoh, Waxing the City's CEO. "Our other salons in the area are so busy that we needed to expand the space and add more CEROLOGIST technicians (professionally trained technicians). Now we've added a more convenient location for our west Denver clients to keep up with the demand."

Since its establishment in Nov. 2003, Waxing the City has experienced continuous growth. The opening of the Belmar location brings its total number of salons up to five.

"We have a proven business model," explained Schoh." "We provide our customers with outstanding, high quality facial and body waxing services at an affordable price and our professionally trained CEROLOGIST technicians have earned their reputation as being the most talented in the industry."

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Metzger Associates
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